A sample of past projects is listed below. Please reach out to enquire about consulting services for your project.
PRIMARY MARKET RESEARCH - Designed Conjoint Analysis and Van Westendorp Price Sensitivity customer survey based on target product profiles in an infectious disease medical diagnostic market segment to inform pricing and new product development.
COMPETITIVE INTELLIGENCE - Conducted landscape assessment of existing and new competitive entrants in development for the US multiple myeloma oncology market. Modeled segment market dynamics over a five year period based on exisiting market share, expected new product entrants and portfolio products.
RISK ASSESSMENT - Gathered historical probabilities of success, input from development and regulatory teams and clinical study parameters to model and evaluate probability of technical and regulatory success for a portfolio of development stage oncology products.
CUSTOMER-BASED MARKET MODELS - Modeled patient epidemiology (prevalence, incidence and mortality), patient journey through lines of treatment options, market share, pricing and treatment compliance to develop product lifecycle sales forecasts for multiple oncology products across key international markets.
DECISION MODELING - Influence diagram, decision tree, strategy table, deterministic models (Monte-Carlo simulations), probability distributions, tornado sensitivity, assessed value of information and decision quality.
NPV ANALYSIS - Assembled sales, development, commercialization and administrateive costs and risk adjustment eveloped discounted cash-flow, P&L based, NPV analysis
ADVISORY BOARDS - Managed Technical Advisory Board of oncology specialist physicians to address key product development questions, understand relative importance of product attributes, driver and influencers of behaviors and treatment decisions. Managed Sunshine Act compliance and reporting.